Let’s examine when to start measuring diminishing returns and how to use a simple regression analysis to find optimal spending leve Are you spending too much on paid acquisition? by Walter Thompson originally published on TechCrunch
It’s become increasingly difficult to sign new SaaS customers unless they can demonstrate high and measurable ROI with rapid time to value. Acquisition, retention, expansion: Why SaaS founders must understand GDR and NDR by Walter Thompson originally published on TechCrunch
I’ll describe the type of data needed to make onboarding unique and will share some examples of how I’ve implemented this myself. Your site needs more than just one user onboarding experience by Walter Thompson originally published on TechCrunch
It’s hard to win on social media, but Redpoint’s head of content Rashad Assir thinks the potential rewards make it totally worth the grind. How startups can produce social content that actually resonates by Rebecca Szkutak originally published on TechCrunch
Personas persist throughout the entire customer lifecycle and are more than just a way to segment customer types; it’s a DNA marker. How we used data-driven personas to radically improve the customer experience by Walter Thompson originally published on TechCrunch
High retention indicates strong product-market fit. It is proof that you are solving a real problem and are adding value to your customers. SaaS retention benchmarks: How does your business stack up? by Walter Thompson originally published on TechCrunch
The fact that influencers are shifting their strategies to shorter-form content is a clear signal for startups to follow suit. 3 ways to step up your short-form video and TikTok growth strategy by Walter Thompson originally published on TechCrunch
Learn from my mistakes: stay hyper focused on a few problems at a time, don’t overcomplicate things, and get a trusted outsider’s opinion. 5 growth lessons I learned while scaling from $0 to $1M ARR by Jenna Routenberg originally published on TechCrunch
While trying to gain traction, most of your time and attention should be focused on imitating successful marketing tactics. When it comes to early-stage growth marketing, it’s often better to imitate than innovate by Walter Thompson originally published on TechCrunch
I’ve spent years trying to understand which tools give you the most bang for your buck and which are just not worth the overhead. Building a lean B2B startup growth stack by Ram Iyer originally published on TechCrunch
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