5 marketing slides to bring to your next board meeting
When talking to data-driven board members, stick with what can be measured: marketing’s contribution to the near-term pipeline.
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How to identify, interview and hire a head of growth for an early-stage startup
Read more: How to identify, interview and hire a head of growth for an early-stage startupThe individual you’re looking for will create and execute growth strategies, manage marketing initiatives and ultimately, drive revenue. How to identify, interview and hire a head of growth for an early-stage startup by Walter Thompson originally published on TechCrunch
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Don’t wait to identify your startup’s ideal customer personas
Read more: Don’t wait to identify your startup’s ideal customer personasBy identifying your ideal customer personas first, you will find product-market fit faster and identify the right customers to sell to. Don’t wait to identify your startup’s ideal customer personas by Walter Thompson originally published on TechCrunch
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Column, customer acquisition, customer retention, EC Column, EC Growth Marketing, Startups, Tech Industry
The 3 stages of building world-class growth funnels
Read more: The 3 stages of building world-class growth funnelsThousands of startups have experimented with infinite variations and tweaks to their growth funnel. Why try to reinvent the same foundation? The 3 stages of building world-class growth funnels by Walter Thompson originally published on TechCrunch
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Column, EC Column, EC Growth Marketing, product market fit, Startups, Tech Industry, user acquisition
Paid acquisition: The #1 way to find product-market fit
Read more: Paid acquisition: The #1 way to find product-market fitHow can you find PMF in the most efficient and frictionless way possible? I argue that the answer to this question is paid acquisition. Paid acquisition: The #1 way to find product-market fit by Walter Thompson originally published on TechCrunch
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How to approach customer discovery as an early-stage startup (and beyond)
Read more: How to approach customer discovery as an early-stage startup (and beyond)Whether you’re pursuing customer number five, 50 or 500, the process of determining if there’s a fit remains largely the same. How to approach customer discovery as an early-stage startup (and beyond) by Walter Thompson originally published on TechCrunch
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Column, EC Column, EC Growth Marketing, EC How To, marketing, Startups, Tech Industry, user experience
You need to add some friction to your growth funnel
Read more: You need to add some friction to your growth funnelOne of the biggest misconceptions when it comes to UX is that we must eliminate as many questions and barriers as possible. You need to add some friction to your growth funnel by Walter Thompson originally published on TechCrunch
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CRO: Why startups should prioritize conversion rate optimization early
Read more: CRO: Why startups should prioritize conversion rate optimization earlyThink of CRO as a grand supplement to all the other items the growth side rolls out in the early days of a startup. CRO: Why startups should prioritize conversion rate optimization early by Walter Thompson originally published on TechCrunch
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bootstrapping, Column, EC Column, EC Ecommerce and D2C, EC Growth Marketing, Startups, Tech Industry
Here’s what I learned while leading a bootstrapped startup to $40M ARR
Read more: Here’s what I learned while leading a bootstrapped startup to $40M ARRSince our founding in 2014, we’ve reached $40 million in ARR through bootstrapping. From there, it was off to the races. Here’s what I learned while leading a bootstrapped startup to $40M ARR by Walter Thompson originally published on TechCrunch
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5 ways SaaS companies can level up their product-led growth
Read more: 5 ways SaaS companies can level up their product-led growthWe analyzed data from 30,000+ SaaS companies — here are five ways you can level up product-led, efficient growth. 5 ways SaaS companies can level up their product-led growth by Walter Thompson originally published on TechCrunch
