Hertz Sells 20,000 Electric Cars After Being Burned by Tesla’s Price Cuts
The rental car company blamed the sharp drop in the value of electric vehicles and higher repair costs for its decision to sell 20,000 cars.
Automakers sold more cars in 2023 than a year ago as supply chain chaos ended, but sales are now under pressure from higher interest rates.
Elon Musk’s electric car company is facing intensifying competition from newer Chinese automakers and established Western car companies.
Sales of electric vehicles have slowed recently partly because prices of some models like the F-150 Lightning had risen a lot.
Ford, Tesla and other automakers are having to lower prices to lure buyers as the supply of battery-powered models begins to exceed demand.
Incentives and price cuts made Tesla electric cars cheaper than comparable gasoline models. But the company faces growing competition in China, a key market.
The electric carmaker has reduced prices by thousands of dollars this year to bolster demand and fend off competition.
The state awarded a $50 million contract to produce less costly treatments, but moves by major suppliers might undercut the initiative before any new product emerges.
The automaker reduced the price of the Mustang Mach-E by up to $5,900 after Tesla slashed prices of its cars by as much as 20 percent.
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