Diddy Settles Racism Lawsuit Against Diageo Over Tequila Partnership
The deal will end a case in which the rapper claimed the liquor maker “typecast” his DeLeón tequila brand and treated it poorly “because he is Black.”
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Read more: Diddy Settles Racism Lawsuit Against Diageo Over Tequila Partnership -
Diddy Wins First Victory in Legal Battle Over DeLeón Tequila
Read more: Diddy Wins First Victory in Legal Battle Over DeLeón TequilaOn Thursday, a judge struck down DeLeón maker Diageo’s motions to either dismiss the case or have it resolved privately.
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Diddy Says Alcohol Giant Diageo Developed a Watermelon Flavor For His Tequila Brand Over His Protests
Read more: Diddy Says Alcohol Giant Diageo Developed a Watermelon Flavor For His Tequila Brand Over His ProtestsNewly-unsealed details in the rapper/entrepreneur’s lawsuit include further allegations of disinvestment in his DeLeon tequila — decisions he claims were tinged with racism.
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Booze Giant Diageo Slams Diddy’s Racism Accusations, Calls Lawsuit Over Tequila Brand A ‘Sham’
Read more: Booze Giant Diageo Slams Diddy’s Racism Accusations, Calls Lawsuit Over Tequila Brand A ‘Sham’The company says the rapper turned a “garden-variety” business dispute into a “sham” by making “inflammatory” claims of racism.
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Diddy Sues Booze Giant for Allegedly Snubbing His Tequila Brand: ‘Tainted by Racial Prejudices’
Read more: Diddy Sues Booze Giant for Allegedly Snubbing His Tequila Brand: ‘Tainted by Racial Prejudices’In a strongly-worded lawsuit, Diddy says Diageo treated his DeLeon Tequila as a “Black brand” that could only be sold to “urban” consumers.
