While the U.S. government debates TikTok’s future following last week’s congressional hearing, the video entertainment platform today announced a new product called Branded Effects aimed at businesses marketing themselves on its platform. The solution will allow brands to collaborate with TikTok effect creators to design custom effects — like AR experiences and other interactive features…
Snap quietly acquired Amsterdam-based 3D scanning studio Th3rd in the second quarter of last year, at a time when the company was looking to bolster its AR-powered commerce ambitions. A spokesperson for the company confirmed to TechCrunch that four team members from Th3rd, who are based in the Netherlands, joined Snap as part of the…
Sales have already ceased, and support ends later this year.
Update: Google tells TechCrunch that it remains committed to augmented reality, stating, “For years, we’ve been building AR into many Google products and we’ll continue to look at ways to bring new, innovative AR experiences across our product portfolio.” I know at least one TC staffer who is gutted by the inevitable second death of…
Article claims it’s about Cook’s legacy, but there may be more at play.
Stop me if you’ve heard this one before: Apple is building a mixed reality headset that’s set to ship this year. The company’s MR (AR+VR) hardware ranks among its longest-lasting rumor cycles. Some (Apple Watch) have borne fruit. Others (that pesky Apple TV set) not so much. The category doesn’t feel like a foregone conclusion…
Hexa, a 3D asset visualization and management platform, today announced that it closed a $20.5 million Series A round from Point72 Ventures, Samurai Incubate, Sarona Partners and HTC. CEO and co-founder Yehiel Atias said that the cash will be put toward product development and expanded customer acquisition efforts well into 2023. HTC’s participation in the…
Guess what Meta’s virtual/augmented reality team has got cooking up? We were already aware that the Meta Quest 3 was likely being planned for this year, but the company also apparently plans to come out with limited “smart glasses” in 2025, with full A…
Employee roadmap also has 2024 VR headset at “the most attractive price point.”
People on TikTok are getting emotional over an AR filter that makes you look like a teenager. Juxtaposed one beside the other, the filter shows you as you are, and then a version of you that has perfectly smooth skin and a strange youthful innocence. The filter has sparked a surprisingly wide range of emotions.…
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