Netflix to take on Google and Amazon by building its own ad server
The announcement signifies a significant shake-up in the streaming giant’s advertising approach. © 2024 TechCrunch. All rights reserved. For personal use only.
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Read more: Netflix to take on Google and Amazon by building its own ad server -
Advertising Tech, e-commerce, Regina Ye, Startups, Tech Industry, Tech News, Topsort, upload ventures, VentureTopsort helps e-commerce create ads without being ‘creepy’
Read more: Topsort helps e-commerce create ads without being ‘creepy’Topsort develops retail media technology for small businesses to use auctions as a way to create effective advertising. © 2024 TechCrunch. All rights reserved. For personal use only.
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Meta will start requiring disclosures for political ads manipulated with AI
Read more: Meta will start requiring disclosures for political ads manipulated with AIIn 2024, Meta will begin requiring advertisers running political or issue ads on its platforms to disclose when their ads are “digitally created or altered” through the use of AI. Facebook and Instagram ads about elections, politics and soc…
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TikTok ads expand to the real world with new ‘Out of Phone’ program
Read more: TikTok ads expand to the real world with new ‘Out of Phone’ programA few months after TikTok teamed up with Redbox to feature content on over 3,000 kiosks, the short-form video app is partnering with more companies to expand its advertising opportunities for brands. The company is calling the program “Out of Phone” an…
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Reddit is removing ability to opt out of ad personalization based on your activity on the platform
Read more: Reddit is removing ability to opt out of ad personalization based on your activity on the platformReddit said Wednesday that the platform is revamping its privacy settings with an aim to make ad personalization and account visibility toggles consistent. Most notably though, it is removing the ability to opt out of ad personalization based on Reddit…
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TikTok content to be featured on 3K+ Redbox kiosks
Read more: TikTok content to be featured on 3K+ Redbox kiosksRedbox, the operator of DVD rental kiosks, today announced a new deal with TikTok that allows the company to feature popular content from the short-form video app on more than 3,000 Redbox kiosks nationwide. The new deal allows brands to use TikTok content to advertise products or services on the kiosks, which are located at…
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Roku users can now buy products from Shopify merchants with their TV remote
Read more: Roku users can now buy products from Shopify merchants with their TV remoteRoku is partnering with Shopify to give users the ability to purchase products from Shopify merchants through their TVs, the hardware company announced Tuesday. Viewers will be able to interact with a Roku Action Ad for a Shopify merchant by using their TV remote. (For context, Roku Action Ads are advertisements that either send users…
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LinkedIn is the next social network to offer AI-powered tools for ad copies
Read more: LinkedIn is the next social network to offer AI-powered tools for ad copiesWeeks after Meta launched a suite of generative AI-based tools to help advertisers create different campaigns, LinkedIn has introduced its own tool to suggest different copies of an ad. The company said that it uses data from a marketer’s LinkedIn page and Campaign Manager setting including objective, targeting criteria, and audience to suggest different introductory…
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Meta announces generative AI features for advertisers
Read more: Meta announces generative AI features for advertisersMeta today announced an AI Sandbox for advertisers to help them create alternative copies, background generation through text prompts and image cropping for Facebook or Instagram ads. The first feature lets brands generate different variations of the same copy for different audiences while trying to keep the core message of the ad similar. The background…
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Meta wants to use generative AI to create ads
Read more: Meta wants to use generative AI to create adsMajor tech organizations are racing to ship generative AI tools. And yet, a few companies have remained silent, including Apple and Meta. Today, the organization led by Mark Zuckerberg said that it aims to use generative AI in creating ads for different companies by the end of the year. In an interview with Nikkei Asia,…
