Popular image pinboarding and shopping inspiration site Pinterest provided an update on its recently announced Amazon partnership and its other efforts around AI during its Q2 2023 earnings this week. The company in April announced a multi-year deal with Amazon that saw the e-commerce giant become Pinterest’s first partner on third-party ads. Those efforts are now…
AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. Shortly after Bing Chat’s arrival, Microsoft began slipping ads into the experience, for instance. Today, Google says it will do something similar, detailing its plans for running Search and Shopping ads inside its conversational AI experience in…
Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Tiffany & Co., and others to offer more immersive experiences and AR filters when marketing to Meta’s audience, including its younger Gen Z users. The…
Pinterest today announced a multi-year strategic ad partnership with Amazon aimed at bringing more brands and relevant products to its platform. The new deal will make the e-commerce giant Pinterest’s first-ever partner on third-party ads, the company said in a blog post shared alongside the company’s first-quarter earnings. The partnership is a step in a…
Google has been spotted testing a new Play Store ad slot ahead of its I/O developer conference in May. If rolled out publicly, the change could significantly expand the company’s Play Store search ads business by offering developers access to new prime real estate for their app marketing efforts. The test comes two years ago…
Twitter is rolling out additional features for Blue subscribers including showing 50% of ads in their timeline compared to non-paid users and a visibility boost in search. Elon Musk had long promised that Twitter Blue subscribers would get a feature to see fewer sponsored tweets. Now, the company has finally implemented the feature, and will…
Google is launching a new ad transparency center that will let users search for verified advertisers and their campaigns across all of the company’s platforms including Search, Display, and YouTube. This new transparency center — which is accessible directly via this link and through the My Ad Center page — will let you search for…
Pinterest has begun alpha testing a new advertising product that allows brands to reach consumers from a more prominent position within the company’s mobile app. With the “Premiere Spotlight” ad, as the new format is currently being called, advertisers will gain access to a premium placement for 24 hours on the Pinterest app’s search page.…
A sad end of an era for one of the original paid, viral mobile hits.
Meta today announced it’s making changes to increase transparency around ads. The company says it’s updating a nearly decade-old Facebook feature “Why am I seeing this ad?” to better explain to consumers how an AI technique called machine learning may have played a role in the ad’s placement, among other factors. Specifically, it will now…
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