The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week (for the upcoming charts dated July 29), the two best-performing artists of 2023 battle again for the top spot, while new sets from a late rapper and a hip-hop star recovering from a near-death experience could make big bows.  

Taylor Swift, Speak Now (Taylor’s Version) (Republic): Taylor Swift is in the midst of a Billboard 200 week for the history books. Not only does her Speak Now (Taylor’s Version) debut at No. 1 with a 2023-best 716,000 units – the highest first-week number since her own Midnights last November – but it’s one of four Swift albums in the chart’s top 10 this week, along with Midnights (No. 5), Lover (No. 7) and Folklore (No. 10). The last living artist who had that many albums in the top 10 at the same time was Herb Alpert, way back in 1966.  

Now, Swift will try to do something she’s yet to do with one of her Taylor’s Version re-recordings: hold at No. 1 for a second straight week. Though both her Fearless and Red redos debuted atop the chart with massive first-week numbers, both were deposed in the next frame: Fearless by YSL’s label showcase Slime Language 2 and Red by Adele’s much-anticipated 30. (Fearless did return for a second week on top months later, following its release on vinyl and signed CD.)  

Swift’s primary competition will be – of course – Morgan Wallen, still at No. 2 with his 15-week chart-topper One Thing at a Time. The album continues to post weekly units in the six digits, and will likely have the streaming advantage over Swift with its 36 tracks (including the long-reigning Streaming Songs No. 1, “Last Night.”), as Swift’s massive first-week sales numbers take the usual second-week drop. However, Swift is following her biggest Taylor’s Version debut yet, and a second week even 15% as strong as her first week would still have been enough to get past Wallen’s most recent One Thing total.  

IN THE MIX 

King Von, Grandson (Only the Family/Empire): Chicago rapper King Von only released one album during his lifetime, 2020’s No. 5-peaking Welcome to O’Block, but he was well on his way to hip-hop stardom when he was shot to death that November. He’s already released one posthumous album with 2022’s No. 2-debuting What It Means to Be King, and he may hit the top 10 a third time with last Friday’s (July 14) Grandson, featuring guest appearances from hitmakers like Polo G, Lil Durk and Moneybagg Yo. 

Lil Tjay, 222 (Columbia): New York rapper Lil Tjay’s promising career was derailed in June 2022 when he was shot multiple times during an attempted robbery. He survived the shooting, and on Friday released his first album since getting out of the hospital, 222. The album includes features from Summer Walker, The Kid LAROI, YoungBoy Never Broke Again and more, plus the first-person narrative “June 22,” named after the day of his ‘22 shooting.  

Lauren Spencer-Smith, Mirror (Republic): The early-2022 viral breakout of teenage singer-songwriter (and former American Idol contestant) Lauren Spencer-Smith‘s heartbreak ballad “Fingers Crossed” earned her Olivia Rodrigo comparisons, and a deal with Republic Records. Subsequent singles haven’t fared as well, but Smith hopes to make good on that early promise with debut album Mirror – which she released on Friday as a “Fan Pack” (with vinyl and a shirt), as a boxed set (CD and shirt) and as a signed CD.