Boiler Room, a longstanding event and streaming series, has been acquired by European festival organizer Superstruct Entertainment. A representative for the company declined to disclose the terms of the deal.
Boiler Room was previously owned by ticketing platform Dice, which acquired it in 2021. Dice will remain Boiler Room’s official ticketing partner.
A statement on the deal notes that Boiler Room’s team will remain responsible for leadership of the business under Superstruct, “and it will retain its identity with active support for their
development through Superstruct’s global resources and expertise.”
A representative for Superstruct confirms that Boiler Room will continue generating revenue through brand partnerships (Boiler Room has had long-term deals with Pernod Ricard and Ballantine’s), along with ticketed events and its apparel brand. While Boiler Room videos regularly rack up millions of streams on YouTube, Boiler Room makes almost nothing from this YouTube content, as it doesn’t own any rights to the music.
“As we turn 15 and enter our next stage of growth, we’re excited to be partnering with Superstruct for this chapter,” Boiler Room founder Blaise Bellville said in a statement. “We feel in good company with their roster of brands, they offer us new opportunities to grow, whilst understanding the importance of staying true to the authenticity that, at its core, is what makes Boiler Room special.”
“We are proud to welcome the talented team at Boiler Room, who have managed to consistently grow the platform over the last fifteen years whilst maintaining a distinct cultural approach,” added Superstruct Entertainment CEO Roderik Schlösser. “This partnership perfectly aligns with Superstruct’s mission to celebrate and amplify cultures through creativity, collaboration, and live entertainment. Boiler Room is in the best position it has ever been and we are excited to support them in their promising future ahead.”
In June, Billboard reported that global investment firms KKR and CVC had agreed to acquire Superstruct Entertainment from Providence Equity Partners. Superstruct — which has a portfolio of more than 80 events including the electronic festivals DGTL, Mysteryland, Parookaville, Brunch Electronik, along with Sziget, one of the largest music festivals in Europe, and the world’s largest heavy metal festival, Germany’s Wacken Open Air — was founded in 2017 by Providence and James Barton, a former Live Nation executive who also founded the Liverpool-based night club Cream. The terms of that deal were not disclosed, though the Financial Times reported that Superstruct sold for around €1.3 billion ($1.39 billion).
https://www.billboard.com/pro/boiler-room-music-event-streaming-series-acquired-superstruct/
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