Beyoncé is no stranger to lifting up her fellow Black artists, and she did just that with her recently released album, Cowboy Carter.
The project features Tanner Addell, Brittney Spencer, Tiera Kennedy and Reyna Roberts on Bey’s “Blackbiird,” a rendition of The Beatles’ 1968 classic. Linda Martell and Shaboozey are feaured on “Spaghettii,” while Willie Jones sings on “Just for Fun.” Shaboozey also makes an appearance on “Sweet Honey Buckiin’.”
To celebrate the talented Black artists that contributed to Cowboy Carter, Spotify launched a billboard in Los Angeles this week, noting that each of the featured artists received an impressive bump in streams and visibility on the streaming platform since the album’s release.
According to Spotify, Beyoncé’s catalogue got a 395% in streaming since Cowboy Carter‘s release, Spencer’s music saw an increase of 37,220%, Reynolds saw an increase of 16,000%, Adell saw an increase of 3,200%, Kennedy saw an increase of 40,000%, Jones saw an increase of 5,650%, Shaboozey saw an increase of 1,350% and Martell saw a nearly 127,430% increase in catalog streams on Spotify.
Each artist also got a boost in first-time listeners. Beyonce’s first-time listeners increased by 85%, Spencer’s increased by 170%, Reynolds’ increased by 125%, Adell saw an uptick of 125% in first-time listeners, Kennedy’s increased by 110%, Jones’ increased by 75%, Shaboozey’s increased by 70% and Martell saw a nearly 1,145% uptick in first-time listeners on Spotify.
On the day of its release on March 29, Cowboy Carter officially became Spotify’s most-streamed album in a single day in 2024.
See Spotify’s Cowboy Carter billboard in its entirety below.
