Nashville’s Big Loud Records has inked a multi-year distribution deal with Mercury Records/Republic for all releases, effective immediately.

Previously, only releases from Morgan Wallen, Lily Rose and Dylan Gossett had gone through the partnership, while the rest of the Big Loud roster was distributed through Stem and Amped. 

In a memo to the staff obtained by Billboard, Big Loud founders/partners Seth England, Craig Wiseman and Joey Moi stressed that the move is not an acquisition and that the full staff will remain intact: “This partnership allows for Big Loud Records to remain fiercely independent while leveraging their global distribution and resources, as needed, to best serve our world-class roster. Artists and our staff will see increased creative opportunities, robust international support, new multimedia partnerships, additional multi-format promotion muscle and merchandising resources, among many other benefits.  And to clarify: Big Loud Records has not been acquired in any way.  Our full staff will remain intact and will continue to lead with the artists we represent.”

The move comes as Mercury and Republic’s parent Universal Music Group is undergoing a massive restructuring, with the East Coast labels realigning under a new structure called Republic Corps under chairman/CEO Monte Lipman. Mercury will continue to be led by president Tyler Arnold and general manager Ben Adelson. 

The announcement arrives as Wallen’s One Day at a Time spends its 19th non-consecutive week at No. 1 on the Billboard 200, breaking the previous record of 18 weeks held by Garth Brooks more than 30 years ago. 

The memo is in its entirety below. 

Good afternoon everyone,

We’re writing to share an important update regarding our distribution for Big Loud Records and our affiliate labels.

After many incredible years with Stem and Amped we have decided to enter into a new multi-year distribution deal with Mercury Records/Republic, amplifying our existing partnership with Monte & Avery Lipman as well as Tyler Arnold and the greater Mercury Records/Republic team. 

We are immensely grateful for the tireless efforts of Milana, Kristin, Bobby, Alison, and the entire team at both Stem and Amped who have supported our releases for the better half of a decade.  Both teams have been an integral part of our growth story and remain a highly recommended distribution and artist resources solution for self-determined artists and companies.  We remain proud investors of Stem to this day.

The Big Loud partners and executive leadership team are immeasurably proud of what this roster and staff have accomplished over the past eight years.  Our songs, albums, artists, and company have seen the top slots of nearly every chart in our format.  Best of all, we’ve earned those accolades with integrity.  We’re reaching new heights with broadened creative ventures and international outposts leading our growth into new genres and markets.  With this next chapter, we are thrilled to elevate with a like-minded, best-in-class team that’s effectively been the #1 all-genre record label in the business for the last decade.  Rest assured, Mercury Records/Republic both mirrors and supports our renegade spirit. 

This partnership allows for Big Loud Records to remain fiercely independent while leveraging their global distribution and resources, as needed, to best serve our world-class roster.  Artists and our staff will see increased creative opportunities, robust international support, new multimedia partnerships, additional multi-format promotion muscle and merchandising resources, among many other benefits.  And to clarify: Big Loud Records has not been acquired in any way.  Our full staff will remain intact and will continue to lead with the artists we represent.

Our hope is that this announcement makes you as excited as the partners and the executive leadership team feel because we achieved this together.  From the smallest artists to the biggest, it takes the entire village – we are confident Big Loud will be a force to be reckoned with for years to come.

Please feel free to reach out to your department head, Patch, Austen, or Seth if you have any questions.

Sincerely,

Seth, Craig, and Joey