Los Angeles-based communications firms BB Gun Press, headed by Luke Burland, and MixedMediaWorks, helmed by Bobbie Gale, have joined forces to form 2B Entertainment.

Combined, their client roster includes Shania Twain, Josh Groban, Steve Earle, Danny Elfman, My Chemical Romance, Meghan Trainor and OK Go. 

“MixedMediaWorks was founded on the principle that we only work on projects we believe in,” said Gale in a statement. “It means we can remain completely dedicated to the select group of clients we take on. We’re excited to be working with Luke and her team as they share the same values: honesty, loyalty, hard work, open and constant communication and being the best partners to our clients.”

Burland added, “Our plan is simple: keep working with clients we love, deliver incredible results and have some fun along the way.” Burland and Gale will run the company together.

Other clients include Brian Tyler, Holly Humberstone, Julian Casablancas, Justin Tranter, Maggie Lindemann and Saleka Shyamalan. Corporate accounts include CITI, +1 Records, Laylo, Dad Grass, Muserk and Cosm.

The two veteran publicists have long known each other, first collaborating more than 20 years ago on Dave Navarro when Gale was at Capitol Records and Burland at Kathryn Schenker Associates. The two briefly worked together at a previous iteration of BB Gun, owned by Brian Bumbery, in 2016-2017. Burland joined BB Gun in 2016 after leaving Warner Records where she was senior vp of publicity. Gale worked at BB Gun from 2013 to early 2017 when she left to become vp of media & strategic development at Warner Records. In 2020, she launched MixedMediaWorks. Burland has led BB Gun since 2018 when Bumbery left for Apple Music.