From October 14 to 18, 2024, Miami buzzed with energy as it hosted the much-anticipated 35th Anniversary of Billboard Latin Music Week. This year’s event solidified its status as the premier global gathering for Latin artists and industry executives, showcasing over 70 talented artists. Since its inception, Billboard Latin Music Week has played a pivotal role in highlighting the growth and cultural significance of Latin music in the United States.

The vibrant lineup featured a mix of exclusive panel discussions, electrifying performances, and engaging workshops, all designed to connect fans and industry professionals alike. Attendees had the opportunity to gain valuable insights from industry leaders and celebrate the rich culture that has pushed Latin music to become one of the biggest genres worldwide.

Azzaro Parfums, a renowned men’s fragrance brand, partnered with Billboard to enhance the experience for Latin Music Week attendees. Their activation, located on-site at The Fillmore Miami Beach, allowed fans to sample Azzaro’s signature scents during daytime programming. 

The collaboration continued at Tuesday night’s En Vivo concert featuring Grupo Frontera and culminated at a grand 35th Anniversary celebration on Friday night. Azzaro set up a sampling station for three of their fragrances: The Most Wanted Eau de Toilette Intense, The Most Wanted Eau de Parfum Intense, and The Most Wanted Parfum. Attendees were also able to pose for photos in front of the gold vinyl photo wall. 

The Most Wanted Eau de Toilette Intense features notes of Bergamot, heart of Lavender, and Moss Liquor Accord. The Most Wanted Eau de Parfum Intense has notes of Cardamom, Toffee Accord, and Woods Accord, and The Most Wanted Parfum consists of Red Ginger, Woods Accord, and Bourbon Vanilla. 

In addition to the fragrance sampling, Azzaro welcomed social media influencers Ventura Twins and Jose Ramos, who documented their experiences as Azzaro Parfums Partners throughout the week. Their presence added an extra layer of excitement for attendees, who were thrilled to meet the influencers.

For those who couldn’t attend, there’s still a chance to experience the festivities through Billboard’s social media channels. Stay tuned for more highlights from Billboard Latin Music Week and Azzaro Parfums’ participation in this unforgettable celebration of Latin music.