Apple Music is doubling down on its commitment to fuel Latin music’s global presence with the launch of its brand-new Apple Música Uno radio station, which officially went live on Tuesday (Dec. 10). The station will be free, with no subscription needed.

Música Uno is one of Apple Music’s three new global radio stations, the other two being Apple Music Club and Apple Music Chill. They joined the previously launched Apple Music 1, Apple Music Hits and Apple Music Country radio stations.

Música Uno will have multiple on-air hosts — including radio personalities Evelyn Sicairos, who will host La Oficial Radio, and Lechero, who will helm ¡Dale Play! Radio — as well as exclusive special shows hosted by superstars Becky G, Rauw Alejandro and Grupo Frontera.

“In the past we’ve been lucky to have the support of Zane [Lowe] and Ebro who’ve given us space in their shows, which aren’t necessarily Latin music shows, and that’s been great, but we need more spaces to tell the stories of many other Latin artists and for them to feel free to speak in Spanish or even Spanglish. Apple Música Uno is the place for that,” says Jerry Pulles, Latin music programmer at Apple Music. Over the past 10 years, Pulles has overseen the launch of several hosted shows, including the Apple Music 1 series La Fórmula Radio with El Guru, which is dedicated to Latin music.

Now, Música Uno will serve as a hub exclusively for all things Latin, covering every spectrum of the genre — from reggaetón to pop to Mexican music. “This radio station will allow us to continue building blocks with the artists we’ve supported since day one,” adds Marissa Lopez, Apple’s head of Latin music artist relations. “We’ve seen Latin music’s growth in real time, so this launch has been a long time coming.”

The launch of Música Uno comes four years after Apple Music last launched a new radio station, when it introduced Apple Music Hits and Apple Music Country. In this way, it’s hoping to tap into the growing popularity of Latin music as it continues to hit record-high revenues — largely led by paid streaming subscriptions. Over the past two years alone, a total of 134 Latin songs have reached Apple Music’s Global Daily Top 100 — up from 88 the previous two years, according to Apple. In the same time range, the number of música mexicana songs on the chart have more than quadrupled, up from 12 to more than 50.

“This was such a natural evolution for us,” Juan Paz, Apple Music’s global head of Latin music business, says of launching Música Uno. “Radio has always been the heartbeat of Apple Music, where we showcase the best and most relevant music and give artists a space for their creative output. With Apple Música Uno, we will continue to do just that, but in our language and with an opportunity for people all over the world to tune-in for free. Having this available for free globally is a truly exciting opportunity to continue to amplify what we do best — supporting artists and being at the forefront of culture.”

Since launching in 2015, Apple Music has made a name for itself in the industry as an artist-first service, and the launch of Música Uno aligns with that identity, says Patty Flores, head of U.S. Latin, music business partnerships at the company.

“By creating a space like this, we are filling a void where the artist is in charge of their own narrative. And a space where we lead by culture and human curation,” Flores says. “Our tagline roughly translates to the culture that moves you, and we really want to make this station come to life through the voices of our hosts and artists. Whether that is sharing track-by-track commentaries explaining the process and story behind new songs, or checking in to share influences or a special story behind their latest release, we want to tell those stories.”

Hosted by the Latin pop hitmaker, The Becky G Show will “give people a real sense of what life on tour is like — from the encounters with my incredible fans to the challenges, the highs, and everything in between,” says Becky G. “This show captures a special moment in my career, where I get to fully represent my culture and all the different layers that shape who I am.”

On Grupo Frontera’s show, meanwhile, the band says that “people will get to see us in a more relaxed environment, hanging out, goofing around and talking about music which is what we do in our regular lives. I think people are going to see that we are just a bunch of regular guys living our dreams. We had a lot of fun with our surprise guests.”

For Krystina DeLuna, Apple Music’s head of música mexicana editorial, Música Uno is an opportunity to continue the growth of a genre that was long considered niche. But today, thanks to a new generation of música mexicana hitmakers, that has totally changed. “The fact that this station is going to be global and free, that’s only going to help continue the conversation of taking música mexicana to the next level, which is what we’ve been trying to do for many years,” she says. “That’s why it was important to have Grupo Frontera host a show and have our playlist música mexicana playlist La Oficial come to life with a hosted show that will be focused on the culture, creating a safe space for artists to speak about their craft.”

The first song played on Música Uno when it launched Tuesday was Bad Bunny’s “El CLúB.” That marks a full circle moment for Apple Music, as the superstar launched the streaming service’s first Latin playlist, ¡Dale Play!, in 2018. “It’s a testament to the building blocks I mentioned before,” says Lopez. “Being there from the beginning of his career and seeing that growth. It’s just so exciting all around.”