As part of a large change to their pricing model, AMC Theatres will now charge tickets based on the location of the seats across their venues, offering the best seats for higher prices. The theater chain is one of the largest in the world, holding the biggest share of the theater market across the United States. Despite its large scale, AMC Theatres have faced a number of challenges in recent years, with the chain in the midst of recovering after experiencing massive losses due to closures throughout the COVID-19 pandemic and large studios changing their release strategies.

https://screenrant.com/amc-theatres-ticket-prices-changes-seat-location/