Alex Coslov rises to executive vp of marketing strategy at Republic Records and head of marketing at Mercury Records, a dual role and a reward for leading the campaign for Morgan Wallen’s One Thing At A Time and other hits.

Based in Republic’s New York City headquarters, the marketing exec is a past 40 under 40 honoree in Billboard, and he’s had a hand in a growing list of wins. His professional highlights include Wallen’s blockbuster One Thing At A Time, which recently blasted to No. 1 on the Billboard 200 chart with over 501,000 equivalent album units in its debut frame, this year’s best single-week tally; and Glass Animals’ slow-burning Billboard Hot 100 leader “Heat Waves.” 

Coslov continues to lead marketing for frontline releases for Wallen, Pearl Jam, Eddie Vedder, Greta Van Fleet, Florence + The Machine, Noah Kahan, James Blake and Yung Gravy, reads a statement issued today (March 16).

“Alex intimately understands his artists at a core level,” comments Republic co-president Jim Roppo. “He speaks their language and immerses himself in their respective worlds for every single release. This is his superpower. By doing so, he develops innovative campaigns that reflect their identities and, simultaneously, engage audiences from a fresh perspective. It’s an honor to announce his promotion.”

Adds Mercury president Tyler Arnold, “we are thrilled to officially welcome Alex to the Mercury family. He is one of the most innovative and forward-thinking executives in our industry and has already played an integral role in the success of our artists’ careers. We cannot wait to shape this next chapter of Mercury Records together.”

Coslov joined Republic Records in 2017 as vp of marketing strategy, and has served as senior vp of marketing strategy since 2021. That five-year run has yielded four CLIO Awards, the annual award program that celebrates excellence in advertising, design and communication. Prior to that, Coslov chalked up four years with dance music brand Ultra Music, where he led its marketing department. Earlier roles included internships with SESAC, Epic Records and Red Light Management.