The Academy of Country Music has added Gil Beverly to its leadership team, as executive vp and chief business officer. Beverly joins the Academy following more than four years with the Tennessee Titans, where he served as the NFL team’s chief marketing and revenue officer.

In his new role Beverly will supervise and manage the Academy’s business operations and manage all revenue streams, as well as play a key role in shaping the Academy’s growth strategy by identifying and evaluating business opportunities, and will work with the CEO to oversee and manage staff, all while supporting the Academy’s mission of connecting the industry, artists and fans.

During Beverly’s time with the Nashville-based Titans, he helped revitalize the team’s brand through lifestyle marketing and activations in music, art, fashion and fitness, as well as advertising and social media campaigns. Beverly also served as executive project lead for the preliminary stages of the new Titans stadium plan.

Prior to joining the Titans organization, Beverly served as vp of partnership solutions at Learfield Sports in Plano, Texas, after a 13-year stint at ESPN, where he oversaw the go-to-market strategy for multimedia sales and sponsorships for the launch of the College Football Playoff as vp of college sports marketing.

“Gil Beverly is a proven leader who has ushered in new levels of success for numerous category-leading organizations, and we can’t wait to tap his exceptional expertise, passion, and drive at the Academy of Country Music to help us continue to innovate, grow, and succeed, particularly as we look ahead to our landmark 60th anniversary awards show celebration in 2025,” Damon Whiteside, CEO of the Academy of Country Music, said in a statement. “In his role, he will play an integral part in shaping the future of the Academy from financial, strategic, and organizational standpoints, and Gil exemplifies all the traits that power the ACM to reach new heights and support our industry. On behalf of our Board of Directors and Officers, as well as our Members and staff, I couldn’t be more excited to welcome him to team ACM!”

“I am extremely honored and excited to join Damon Whiteside and his team at the Academy of Country Music,” Beverly added. “The Academy has proven to be a visionary organization through its premium content and events and groundbreaking partnerships with Amazon and the Dallas Cowboys, among others. I believe the organization is poised for significant growth and will continue to be a powerful leader in the music industry in the future.”