LVRN continues to bolster the company by adding Grammy-winning producer and songwriter Bryan Michael Cox. Cox will serve as senior vp of A&R and executive producer for upcoming albums and artists for the label.

“A&R has become a lost art in this new generation of music because of the gap in relationship between A&R, the artist, and the label,” says Justice Baiden, LVRN co-founder. “Bryan-Michael Cox is a respected and accomplished producer and executive, and he’s the perfect addition to our team to help continue in bridging that gap. Bryan not only speaks the same language as the artist, but he also shares the same values as LVRN. We are on an unwavering mission to disrupt and redefine the rules of the music industry while also preserving the quality and integrity of the music. When I think of someone who handles music with care, I think of Bryan, and we’re excited to welcome him home to Atlanta and LVRN.”

“The time is right for this union because what LVRN has been able to do culturally is incredible,” adds Cox, who has worked with Usher, Mariah Carey and Justin Bieber throughout his career. “The commitment to the full picture of artist development is something that this business has been missing. From the single selections to album track listing to the rollouts, each artist has been launched uniquely with care. Justice pays attention to detail, and he has great understanding of what hit records should sound like without compromising the artists creativity and identity. I have a great track record of being able to bond with artists, get the best out of them, and, of course, being able to create or identify hit records. This is a perfect fit.”

Earlier this year, CEO and co-founder of MUSIC Matt Pincus joined the label’s board of directors and invested $25 million. The investment values LVRN at more than $100 million.