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TOMORROW X TOGETHER recorded the anthem for Samsung’s latest Galaxy series. “Open Always Wins,” released on Wednesday (July 17), features lyrics penned by TXT members SOOBIN, YEONJUN, TAEHYUN and HUENINGKAI.
“We’re excited to collaborate on this meaningful project with Samsung. We’ve infused our single with a sincere message of encouragement, rooting for everyone to bravely face challenges without being disheartened by failure,” the K-pop group said in a statement. “We believe those who overcome and progress through obstacles are the true champions.”
The song was first teased during Galaxy Unpacked in Paris on July 10. Samsung announced its all-new Galaxy Z Fold6 and Galaxy Z Flip6, the Galaxy Buds3 and Galaxy Buds3 Pro at Galaxy Unpacked.
The Fold 6 and Flip 6 feature Samsung’s Galaxy AI capabilities. The phones will be released July 24 and are available for pre-order now.
“Open Always Wins” is also part of Samsung’s partnership with the Olympics. The music video follows the group as they prepare for a live concert and includes clips from Team Samsung Galaxy athletes. The track is available to stream on YouTube Music, Spotify, Melon, Genie, Bugs, Flo and Vibe.
“We are proud to have collaborated with our Galaxy Ambassadors, TOMORROW X TOGETHER, to create a brand anthem that encapsulates the spirit of openness authentically,” said Jamie Park, VP & head of the Experience Marketing Group, Mobile eXperience Business at Samsung Electronics. “We hope it inspires listeners to embrace openness in their own lives, and the experiences and opportunities that come with it.”
Watch the music video for “Open Always Wins” below.
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