After years of resisting the move from LCD to OLED and reportedly going back and forth with LG Display about a potential OLED panel deal, Samsung Electronics has finally decided to buy OLED TV panels from its rival, Reuters reported today, citing three anonymous sources.
LG Display and Samsung have reportedly been doing this dance for years. In 2021, the South Korean firms were reportedly nearing a deal that would see Samsung revive its OLED TV business. But by 2021, a Samsung official was purportedly saying that Samsung’s quantum-dot based LED (QLED) TVs “have better picture quality than OLED TVs,” and, come 2022, reports claimed that said deal was no longer in the works due to price concerns.
Reuters’ report today said LG Display and Samsung have finally agreed on a “high-end TV panels” deal. It cited people it said didn’t want to be named as the deal isn’t public and said LG Display and Samsung wouldn’t comment.
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