Range Media Partners has opened a Nashville office and signed Tanya Tucker as a management client.
Tucker joins a robust roster of country clients that includes Russell Dickerson, Dylan Gossett, Stephen Wilson Jr., Shaboozey, Drayton Farley, Yola, Luke Grimes, Ryan Bingham, songwriter Geoff Warburton (with Big Machine Music), Midland (with Sandbox Entertainment), and Hailey Whitters and Brent Cobb (both with Make Wake Artists).
The opening of the office, located in the Wedgewood-Houston neighborhood, follows last summer’s hiring of Nashville-based executives William Lowery and Shawn McSpadden. Lowery, senior vp of partnerships and business development, came from Brigade Media Capital and managing partner McSpadden came from Red Light Management. Range co-founding managing partner Jack Minihan also relocated to Nashville at the end of last year. Additionally, Range Media Partners managing partner/music division founder Matt Graham and Range artist manager/head of touring Kyle Wilensky will split their time between Nashville and Los Angeles.
In addition to the music team that numbers around 10, the office will include Range Sports’ head of football Kyle Strongin, who represents roughly 40 NFL players, including San Francisco 49ers quarterback Brock Purdy.
Even though Range has managed country artists for the last few years, establishing a physical Nashville office “is the thing that really lets people know that you’re in town,” Graham tells Billboard. “It’s one thing to get on a plane and be there, it’s another to open an office and have full-time employees that are making it a living, breathing organism on a daily basis and a place where other companies and artists can come and sit and have a conversation. It sends a different message of commitment.”
Graham says Range picked the Wedgewood-Houston area, also home to Apple Music, because “that area is such a beehive of activity and energy in the music business right now. We’re certainly not making everyone be there every day, but we want people to come in and be social and be thoughtful and be creative.”
The newest addition to the Nashville artist roster is icon and Country Music Hall of Fame inductee Tucker. “The Midland guys have a really great relationship with her. They’ve done some shows together, she did their podcast. I’m a huge fan of her career and I think she’s having a real resurgence,” Graham says of Tucker, who took home the Grammy for best country album in 2020. “I think all the pieces are in place for her to have a massive next wave of her career. There’s a real 360 approach to the things that she can do going forward that is not just going to be about recording music and touring. And I think that’s what she found really appealing about Range.”
On the other end of the spectrum, Range is experiencing tremendous success with newcomers Dylan Gossett, whose song “Coal” has surpassed 100 million streams and has sold out a pop-up show in London with a 2,500-person waiting list; Stephen Wilson Jr., who made his late night debut on Late Night with Seth Meyers in February; and Nigerian-American artist Shaboozey, of whom Kacey Musgraves has already declared herself a fan.
Graham says Range is actively looking to add more artists to its curated roster. “I think in Nashville, it’s very important that we stick to what we’re good at and know,” he says. “We like artists that push boundaries and are visually interesting and are breaking new ground in different ways. There’s just so many different new pockets and sub-genres of country that have emerged in the past few years. We want to keep looking into new territory. I think just looking to pick up tried-and-true country radio artists that are leaving disgruntled management situations is just not as exciting for us as building new talents.”
Range will share its Nashville space with Get Engaged, a branding entertainment company that has worked with such companies as Raising Cane’s, Morphe Cosmetics and Ryl Tea with Morgan Wallen, as well as country artists like Cole Swindell, Kane Brown and Chris Young.
Since launching in 2020, Range Media Partners’ music division has formed its own label in partnership with Capitol Music Group and Virgin Music & Artist Label Services and represents artists including Jack Harlow, Saweetie, Pentatonix, Paul Russell, Alec Benjamin and Lauv.
