For Black History Month, Billboard is celebrating by highlighting some of the greatest Black executives in music, and today we’re celebrating Yvette Noel-Schure.

Yvette Noel-schure:
I’ll probably just be telling the world.

Tetris Kelly:
For Black History Month, Billboard is celebrating by highlighting some of the greatest Black executives in music, and today we’re celebrating Yvette Noel-Schure.

Beyoncé is Black culture. But as we learned in the ‘Renaissance’ Tour film, it takes a village and perched at the top of that village is Yvette Noel-Schure. A powerhouse publicist, Yvette has spent over three decades representing the biggest stars through her top tier skills of strategy and execution. In 2010, she was a Senior Vice President at Sony but was ready to launch her own independent PR firm. She started Schure Media Group with her husband David Schure. She worked with chart-toppers like Mariah Carey before being introduced to Destiny’s Child.

Yvette Noel-Schure:
And when I started working with Beyoncé and all of the ladies of Destiny’s Child, they were 14-year-old girls.

Tetris Kelly:
A busy woman, the Texas native is also the primary publicist for the production company Parkwood Entertainment, the catalyst for projects like ‘Black Is King.’ Kelly Rowland has called what she does “brilliant,” with Tina Knowles-Lawson saying “she’s one of the most trusted people in my family’s life.”

But to know Yvette is to know she runs the world while being one of the most humble to do it. She’s a boss. She’s a mom. She’s a wife, or as the Queen says she’s a “diva.”

Watch the full video above!