Luminate continues in its mission to unify data with the acquisition of Quansic, a specialist music data company with a focus on artist identification services.

Announced today (Feb. 6), the arrangement is another step in Luminate’s efforts to unify data for the entertainment industry, by tapping Quansic’s expertise in the harmonization of metadata across record labels, streaming platforms, song publishers, and artist services within the music ecosystem.

Based in France, Quansic maintains the world’s largest artist identification database which includes over 2.5 million ISNIs (artist identifiers) and 200 million asset identifiers.

Terms of the transaction weren’t disclosed.

With immediate effect, Quansic’s team will join Luminate, remaining under founder and chief scientist FX Nuttall, who now reports to Luminate CEO Rob Jonas.

“Quansic has earned the trust of many key leaders in the music data space, which is no surprise given the quality of the product and service FX and his team have built,” explains Jonas in a statement. “We warmly welcome them into the Luminate family and look forward to collaborating and taking our music data offerings to the next level, especially as we close the gap between the disparate data that labels and publishers have historically relied on to drive their businesses forward.”

In future, Quansic’s clients will have the option to access Luminate’s industry-leading streaming and sales data, and Quansic’s data will be incorporated into Luminate’s new data platform, which was announced last year and will be launched in several phases over the coming months, serving clients in the music industry and beyond.

“Combining our unique data quality with Luminate’s scale, capabilities and influence is essential for advancing our vision to unify data within the music industry,” adds Nuttall. “We are eager to scale that work with Luminate and look forward to bringing unprecedented value to the music industry.”

Luminate is an independently operated company owned by PME TopCo, a PMC subsidiary and joint venture between Penske Media Corporation and Eldridge. Billboard is an independently operated company owned by PME Holdings, a subsidiary of PME TopCo.