Throughout the course of Bojack Horseman, despite Bojack doing multiple bad deeds, there were times when he showed he wasn't a horrible person. These moments were few and far between, but Bojack proved that he wasn't a monster. To be clear, there were several times when he tried to act noble to appease his ego, like when he apologized to Herb Kazzazz in Bojack Horseman's turning point, but there were other times when Bojack truly tried and succeeded at being a good person.

https://screenrant.com/bojack-horseman-good-person-examples/