Gary's Olde Towne Tavern is the rival pub to the titular bar in the classic sitcom Cheers, and their rivalry is a hilarious addition to the show. First premiering in September 1982, Cheers depicts the "Cheers" bar in Boston, MA, where a group of colorful locals come to drink, chat, and unwind. Sam Malone (Ted Danson), the owner of the bar, leads a cast of characters in Cheers that includes famous television personalities like Norm Peterson (George Wendt), Frasier Crane (Kelsey Grammer), Carla Tortelli (Rhea Perlman), and Woody Boyd (Woody Harrelson). The series earned a record 117 Emmy nominations, winning 28 times, and is widely considered one of the greatest TV shows of all time.
https://screenrant.com/garys-old-towne-tavern-cheers-rivalry-explained/