The deal between Paul Marks and UBA in The Morning Show season 3 is close to being finalized, but episode 8 revealed that he has a new, unexpected plan that could potentially kill the network. As Paul, Jon Hamm has been one of the most interesting and exciting additions to The Morning Show season 3 cast, going toe-to-toe with his co-stars in his return to television. Paul is a controversial character that has been hard to properly read in The Morning Show season 3, though episode 8 provided some important insight into him and his intentions.
https://screenrant.com/the-morning-show-season-3-paul-uba-plan-explained/