Jelly Roll, little known just a year ago, was the top winner at the inaugural People’s Choice Country Awards, with six awards from eight nominations. That was just one surprise at the show, which aired live Thursday (Sept. 28) on NBC and Peacock. Little Big Town hosted the show, which was held at the Grand Ole Opry House in Nashville.

Jelly Roll won the male artist of 2023, the new artist of 2023, the song of 2023 for “Need a Favor” and the collaboration song of 2023 for “Save Me,” a collab with Lainey Wilson. Jelly Roll won as both artist and co-writer on the two song awards, which both count double, giving him six awards in four categories.

Morgan Wallen, who went into the show with 11 nominations, more than anyone else, received three awards, including the top prize, the people’s artist of 2023. Wilson, who went into the show with seven nods, also received three awards.

The show also bestowed two honorary awards. Wynonna Judd received the Country Champion award, presented by Brothers Osborne. Toby Keith received the Country Music Icon Award, presented by Blake Shelton. 

Voting began when the nominations were announced on Aug. 16 and closed on Aug. 25.

Billed as “an award show for the people and by the people,” the People’s Choice Country Awards is produced by Den of Thieves with executive producers Jesse Ignjatovic, Evan Prager and Barb Bialkowski.

Here are key snubs and surprises at the 2023 People’s Choice Country Awards.