A wave of Latin artists, emerging and established, arrived at the 2024 Premios Juventud in San Juan, Puerto Rico on Thursday (July 25) to traditionally celebrate the “extraordinary accomplishments in society, celebrating music, new artists, community and creators,” according to a press release.
This year’s fan-voted award show—which gave prominence to creators, figures who “lead on social media, by introducing new award categories to spotlight those who are making significant waves in la cultura”—were lead by top nominees Carin León, Maluma, and Peso Pluma, with seven nominations each. Karol G was the big winner of the night, nabbing five awards including female Premios Juventud artist and best urban album for Mañana Será Bonito (Bichota Season). (See full winners list here)
Other top nominees included Shakira with six nominations; Becky G and Grupo Frontera with five nominations; and up for four awards each, Bad Bunny, Bizarrap, Farruko, Feid, Fuerza Regida, Manuel Turizo and Ozuna.
Meanwhile, artists such as Ivy Queen, Natti Natasha, Emilia, Prince Royce, Los Esquivel, Los Ángeles Azules, and Reik, took center stage at the ceremony for memorable performances.
Additionally, Premios Juventud recognized Anitta, Lele Pons, and Los Tigres del Norte with the coveted “Agent of Change” recognition, celebrating young entrepreneurs and prominent stars who selflessly contribute to creating a better world. Previous AOC titleholders include Ricky Martin, Shakira, Becky G, Camila Cabello, J Balvin, and Daddy Yankee, to name a few.
As all of this was televised live on Univision and streamed on ViX, Billboard was catching all the action backstage—at the red carpet and media center—that you didn’t see on TV. Check out the list below:
https://www.billboard.com/lists/premios-juventud-2024-things-you-didnt-see-tv/
