Shutterstock, the leading provider of stock photos and illustrations, has recently launched an exciting new feature for its customers – an AI image generator. This cutting-edge technology allows users to generate their own unique images on the site, opening up a world of possibilities for creative professionals and businesses alike.

Working with AI is nothing new for Shutterstock. In fact, over the past two years, the company has partnered with some of the biggest names in the industry, including OpenAI, Meta, and LG AI Research, to fuel its generative AI research efforts. The AI image generator is available in multiple languages and comes included with paid customers’ packages.

“Our easy-to-use generative platform will transform the way people tell their stories,” said Paul Hennessy, the CEO of Shutterstock. “You no longer have to be a design expert or have access to a creative team to create exceptional work. Our tools are built on an ethical approach and on a library of assets that represents the diverse world we live in, and we ensure that the artists whose works contributed to the development of these models are recognized and rewarded.”

So, how does it work? First, navigate to Shutterstock’s homepage and click on “AI Generator” in the search bar. The search bar will automatically be set to “Image” on the left. From there, you can type in anything you’d like to see and click enter. The AI image generator will then generate a selection of images tailored to your request.

For example, if you type in “match on fire,” the AI image generator will generate a selection of images depicting matches on fire. And if you’re not satisfied with the images that come up, you can always click on “More AI-generated images from the Shutterstock library” to see more options.

It’s important to note that while Shutterstock promises that its tools are “built on an ethical approach and on a library of assets that represents the diverse world we live in,” and that “the artists whose works contributed to the development of these models are recognized and rewarded,” using AI to find art is still a controversial topic. Many critics argue that AI-generated art undermines the value and authenticity of human-created art. However, Shutterstock’s focus on ethics and recognition of the artists whose works were used in the development of the AI image generator sets it apart from other AI-based art platforms.

In conclusion, Shutterstock’s AI image generator is a powerful and exciting new tool that allows users to create unique and visually striking images with ease. Whether you’re a creative professional or a business looking to enhance your visual content, this technology is sure to open up a world of possibilities. So, head over to Shutterstock’s website, give it a try, and see the magic of AI-generated art for yourself.