Advanced screenings, heavy marketing, and promotional music are just some of the tricks that TV shows can utilize to build anticipation — but in some cases, these shows end up blatantly overhyped. From The Weeknd and Sam Levinson’s collaborative effort The Idol to superhero shows like Secret Invasion and Inhumans, many big-budget shows fail to live up to the promises they offer. Produced and distributed by major networks, these shows either boast a stellar ensemble or an amusing storyline that raises eyebrows. Marketing tactics aside, these elements become gimmicks when the show doesn’t deliver on them.