Elsa has a chance to shine brighter than ever before in Frozen 3 if the movie finds a way to address unexplored aspects of her character. The Frozen franchise is an undeniable hit for audiences of all ages. Since the first film hit theaters in 2013, the popularity of the lead characters has exploded. With the first and second films earning well over $1 billion, and the Frozen fever only increasing in the decade after its release, Frozen 3 is expected to take the series to new heights.