UTA has officially set up shop in Atlanta.

Along with its partner company KLUTCH Sports Group, the agency opened its new Atlanta bureau Wednesday (March 22) to extend its ability to discover and serve artists, athletes, musicians and brands in the region. Steve Cohen, Rob Gibbs and Arthur Lewis will serve as co-heads of the new office.

“Atlanta is an entertainment and cultural hub, and planting our flag here gives us the ability to support clients with investments and opportunities across the city’s growing creative ecosystem,” said Cohen and Gibbs in a joint statement.

UTA will offer representation in Atlanta across its multitude of divisions, including music, sports, film, television, digital talent, marketing, gaming, fine arts and more. This includes advising top global brands based in the Southeast on a range of growth initiatives, including ways to partner with the creative community.

“Atlanta is a vibrant city for music, sports and arts, and there is a ripe opportunity to create another center of gravity for film and television,” said UTA CEO Jeremy Zimmer in a statement. “We are excited to bring our full range of services to the community of talented artists, athletes, musicians and creators who call the Southeast their home.”

The new office is located at 1401 Peachtree Street in Midtown Atlanta and occupies nearly 20,000 square feet across three floors. It was designed by the firm Hastings Architecture, which also designed UTA’s office in Nashville.

The Atlanta bureau will additionally feature a fine art gallery called The UTA Artist Space to showcase programming from the Atlanta art community and across UTA’s global fine arts roster. The inaugural show will feature Atlanta-based artist and musician Lonnie Holley in the first exhibition of his work in the city in over 10 years. Entitled “The Eyes Were Always on Us,” the exhibition will feature sculptures constructed from found materials in the tradition of African-American sculpture. The gallery is open to the public Tuesday through Friday from 10 a.m. to 5 p.m. and Saturday from 11 a.m. to 4 p.m.

UTA also boasts offices in Beverly Hills, Nashville, New York, Chicago and London.