Fonovisa-Disa, Universal Music Group’s regional Mexican label, has appointed Ana Martinez to U.S. GM. Based in Los Angeles, Martinez, a 19-year music industry veteran, will report directly to Antonio Silva, MD of Fonovisa-Disa for the United States and Mexico.

“The legacy that Fonovisa has historically created, mainly across Mexican music, has been the inspiration and reference for entire generations, and will continue to build long into the future,” Martinez said in a statement. “With the current moment in Latin music, it is exciting for me to join a company and team of this nature, to herald a new era for this historic label, where our music continues to elevate, leaving its mark on history and culture, not only across Latin music, but also globally.”

Martinez previously spearheaded strategy and relations as part of Amazon Music’s global Latin team, where she carried out global campaigns for the likes of Bad Bunny, Karol G and Shakira, as well as multi-platform Amazon livestreams, including Maluma‘s concert from Medellín in 2022, ”Medallo En El Mapa.” Prior to Amazon, she spent seven years at Universal Music México, joining the company as label manager of Anglo repertoire before landing the role of marketing director.

“I am very excited about the integration of Ana Martínez to the team, her experience across different fields of the industry complements our business vision and strategy for the Fonovisa-Disa roster,” added Silva. “I fully trust that her ability to foster success across projects will further strengthen our vision of generating global hits for Mexican music in the future.”

Martinez’s appointment comes just months after Alfredo Delgadillo was appointed as president/CEO of Universal Music México. Of Martinez’s return to Universal Music Group, Delgadillo said: “Ana is always connected and thinking ahead of the market and this, together with her extensive experience across the Latin music industry from independent labels, booking and production of concerts, artist management, her time in specialized magazines and most recently in her position at Amazon Music, will further nourish our ecosystem and help Fonovisa-Disa to maintain its position as the leader of Mexican music in the world.”