The new label aims to develop music and projects from different genres that reach new markets.
With Sánchez as vp of West Coast operations, the label doubles down on its commitment to support and help grow the música mexicana genre.
The Mexican singer, songwriter and producer was previously releasing music via Sergio Lizárraga’s Lizos Music.
The Puerto Rican hitmaker, who scored a smash with last year’s “Me Porto Bonito” with Bad Bunny, is prepping the release of his solo debut album on the label.
The agreement expands the artist’s relationship with the label after previously singing with Sony Music Entertainment Chile.
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