In tech, ‘dogfooding’ means using your own stuff in the way you intend for your users to, which is helpful to make sure your stuff lives up to your marketing claims. Apple dogfoods in a number of ways, but one particularly visible way it…
Apple has a new range of updated MacBook Pro notebooks, and while they get a pretty nice internal upgrade courtesy mostly of the new M3 processor lineup, the big news for aesthetes is on the outside – in addition to the existing silver and space gray c…
Folks banking on the arrival of the iMac Pro will have to wait a bit longer. If you’ve been looking to upgrade your 24-inch all-in-one, on the other hand, Apple’s got some good news. The company just unveiled a refresh to the 24-inch iMac that skips th…
We felt fairly confident that we would see at least one piece of next-gen Apple silicon as part of tonight’s Scary Fast event. But how’s this for an early Halloween surprise: We just got three new M3 chip models. It’s a sizable shakeup of the company’s…
Apple just announced a (nearly) complete overhaul of its first-party silicon line, in the form of the M3, M3 Pro and M3 Max. While the new 24-inch iMac is arriving with the M3, the MacBook Pro line is easily the biggest benefactor of today’s Scary Fast…
Apple’s October event had some exciting product announcements — but don’t worry, there was nothing too spooky. Last week, the company announced a surprise “Scary Fast” event, prompting speculation that Apple would reveal new chips to power a new lineu…
Surprise! Apple’s got one more event to go this year. Word is that various supply chain issues kiboshed plans to announce additional hardware at last month’s iPhone 15 event. Whereas in past years the company has opted to do a final round of announceme…
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