Big Loud Records has promoted Patch Culbertson to executive vp/GM. With the appointment, Culbertson becomes the company’s first executive vp, reporting to Big Loud partners Seth England, Joey Moi and Craig Wiseman.

Culbertson joined Big Loud Records as vp of A&R in 2017 and rose to senior vp/GM of the label in 2021. In his new role, Culbertson will continue to oversee day-to-day operations, strategize on commercial tactics and help to expand the creative development of the Big Loud Records roster. Big Loud artists incude Ashley Cooke, Charles Wesley Godwin, Dallas Smith, Dylan Gossett, ERNEST, Griffen Palmer, Hailey Whitters, HARDY, HIXTAPE, Jake Worthington, Larry Fleet, Lauren Alaina, Lauren Watkins, Lily Rose, MacKenzie Porter, Maggie Rose, Morgan Wallen, Shawn Austin, Stephen Wilson Jr. and Zandi Holup.

Prior to joining Big Loud, Culbertson served for eight years at Republic Records, rising to director of A&R at the company’s New York headquarters. His work at Republic included signing and/or developing artists including Aminé, Florida Georgia Line (via Republic Nashville), SoMo and The Naked and Famous. He also led releases from Colbie Caillat, Florence + The Machine, Mat Kearney and more.

“Patch has been a critical part of Big Loud’s success for over seven years now,” England said in a statement. “He’s a brilliant strategist with an unmatched ability to process information and make sound decisions. Patch is a true leader that’s continued to invest in this company with his time and expertise, and his impact can’t be underestimated. This promotion is well-earned.”

“I am immensely proud of the accomplishments of our roster and staff these past seven years,” Culbertson added. “It is a privilege to serve these artists and work alongside a best-in-class team that is writing its own chapter in music history. A special thank you to Seth, Joey, Craig, and (Big Loud COO) Austen (Adams) for their support and leadership. They continue to show the world how to win with integrity, and I’m honored to be part of it.”

“What sets Patch apart as a GM is that he — like all of us at Big Loud — continues to keep songs first,” Moi added. “He applies his analytics brain and his firsthand understanding of artists and how they work best to every circumstance, while balancing the growth of our company. We’re grateful for his continued leadership.”